Social Innovation is Driven by Relevance and Participation

The Sandbox works on the premise that entrepreneurship driven by the relevance of a business idea for a specific context as pivotal can be a powerful tool for those who want to change the world. The popular idea is that for community development, choosing the right developmental project for a given context is said to be the most crucial step towards success.

24122686503_fed4d9ab0e_zExperts say that entrepreneurship, whether social or profit-driven, is more about doing the right thing to solve a problem in a community and less about chasing market demand.”Entrepreneurship is not about the market, frozen market, demand etc. It’s about what to do when.It’s doing right things at the right time,” Pavan Peechara, CEO of Adaequare said at the recent Development Dialogue at the Kakatiya Sandbox, Nizamabad.

Advocates of social innovation emphasize on the relevance of involving all the stakeholders of development to achieve impact while conceiving, executing and scaling a social project. This means that the beneficiaries of development work, the government as well as private players who drive developmental activities, should all collaborate to achieve the desired impact at the grassroots level, according to Balaraju, Dairy Milk Entrepreneur. Speaking at a session titled stewards of soil at the summit, he said, “Four Ps – Public, Private, People & Participation – are important to make an impact through entrepreneurship.”

The Sandbox itself is driven by the zeal to enable delivery of context-specific solutions to social problems. In the words of Dr Desh Deshpande, social innovation happens when relevance precedes and meets innovation to deliver impact. To quote him, “Social innovation starts with compassion, and then you bring creative ideas. The ideas that you apply to solve certain problems do not have to be patentable, the first time in the world, have a huge competitive advantage, and so on.”

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